be honest. Let's be
real. Most businesses in the
Central Florida marketplace are flat-out disappointing. I'm often
forced to settle or accept substandard
customer service, product, and
workmanship. Rarely am I left
I speak up, some representative gives
me a crazed look of inconvenience. Of
course, let's not forget the three
standard responses that drive any
consumer crazy: "I'm just doing what
I'm told," "That's just the
way it is," and "That's the
best I can do."
I have come to realize is that creating a happy
customer is a monumental task.
Companies try, but they fail miserably.
Maybe it's a defective product or
service. Maybe it's just bad customer
service or maybe it's because what was
promised was not delivered.
It's always something.
question is "why?" The answer is relatively
simple. A company is only as good as
and the people he or she employees!
the owner's core beliefs will determine
the outcome of any interaction.
If the owner cares, so do the
employees. If the owner possesses
a flaw, chances are the employees
that's why it's fair to ask any
employee, of any company, what the
owner's core beliefs are. The difference between a happy
ending and an unhappy one all depends
upon those core beliefs.
here are my core beliefs:
"If it's to be, it's up to
me." I firmly believe creating
a happy fence customer is more important than
the selling of a good or a service.
"Just do the right
firmly believe doing the right thing
can outperform a bad economy or the
latest fad. So when decisions
are made within my company, they are
based on what's right and not on the
"Do it right the first time,
or just don't bother."
I firmly believe the end result of anything
is a direct reflection of my
character. As a result, when I
do something, it is all or
nothing. Anything less
"If you make a mistake, own
it." I firmly believe
the only way to succeed in life and
in business is to make
mistakes. The key is to
understand the nature of the mistake,
own it, fix it, and never make it
"Don't just be good. Be the
best." I do not
believe in mediocrity. Once I
set out to accomplish a goal, I give
it everything. Second place just
isn't good enough.
"Do what you say, say what
you mean, or don't open your
mouth." I firmly believe
you are only as good as your
"Be honest at all
times." I firmly believe
the truth is not always pleasant to
hear, but telling the truth will
gain a person's respect in the
are my core beliefs; I hold them dear.
Most importantly, I expect everyone
within my organization to honor them,
to love them, and to respect them.
Should you ever interact with anyone
from my organization and you witness
otherwise, please let me know, and I
will pull the weed from my garden.
send me an email. It will come
straight to my iPhone: